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The Evidon Weekly Digest 2/20/13

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According to European data watchdogs, Google has not met its January 8th deadline to respond with “precise and effective” answers to 27 data regulators’ recommendations. The regulators are poised to set up a working group headed by CNIL to take action before summer comes. Google, on the other hand, says it has already responded by listing steps it has taken to meet their concerns. Also, Dutch regulators fell into step with the rest of the EU by dropping their plans to require prior consent for data collection. The move was praised by the ISBA, which has been pushing for less restrictive privacy rules for consumers since the initiative started.

Also, we’d like to remind you about our webinar tomorrow at 10am EST/3pm GMT. We’ll be bringing together key leaders from the Information Commissioner’s Office (ICO), the UK Advertising Standards Authority (ASA) and the Interactive Advertising Bureau (IAB) for an insider’s look at the two fundamental initiatives designed to empower consumer privacy online: the advertising industry’s privacy controls for OBA; and the ePrivacy Directive, EU law that is being adopted by all EU member states. You can register here.

 

EU regulators threaten privacy crackdown against Google – CNET –Web giant may face “repressive action” before summer if it does not respond to a dozen recommendations related to how it manages user data.

Dutch U-turn on cookie laws: ‘win for common sense’, says ISBA – Press Release – ISBA hails gentler online cookie policy as liberator of digital economy.

“Do Not Track” Dangerous and Ineffective – Nadim Kobeissi – Do Not Track is supposed to prevent websites from tracking your activity online, probably for advertising purposes. It works by making your browser politely ask every website you visit to not set tracking cookies and so on.

Full Steam On Do Not Track – The W3C Blog – The face-to-face represented a new phase in activity on the Do Not Track compliance spec. After more than fifty stakeholder meetings over the past ninety days, and group sit-downs in D.C., Brussels and elsewhere, I’ve developed a fair sense of the goals and concerns of the unusually diverse set of people involved in our Do Not Track working group.

Do Not Track browser standard: Back on the rails – CNET – A logjam held up a standard designed to let people tell Web sites not to track their online behavior, but the co-chair of the group that’s coordinating the effort now expects progress to resume.

The Misleading Premise of Do Not Track – Direct Marketing News –At a meeting of the W3C Tracking Protection Working group in Amsterdam, some frightening new lines were drawn. Not much has been said about them. I recommend taking a look at the proceedings, which are of course public on the W3C message boards.  I can tell you that marketers should all be very, very concerned. And, it’s time to start bringing our specific concerns into focus and get involved.

How to survive in a do-not-track future [Video] – iMedia Connection – Consumers are rebelling against online tracking, and new laws might be coming sooner than you think. Will you be ready?

Facebook Agrees to Integrate AdChoices Icon Into Online Behavioral Advertising Program – Bloomberg – The social networking giant recently introduced Facebook Exchange to allow advertisers to display “interest-based ads” on its platform, the decision said. It said that Facebook neither engages in OBA nor shares its users’ private information with third parties for advertising purposes.

Facebook Is Said to Create Mobile Location-Tracking App [Video] – Bloomberg – Facebook Inc. (FB) is developing a smartphone application that will track the location of users, two people with knowledge of the matter said, bolstering efforts to benefit from growing use of social media on mobile computers.



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